www.halesworthhealth.org/nursing-care-fund

Generous shoppers have given an ongoing drive to develop an innovative centre for people with life-limiting illnesses a massive boost after donating nearly £5,000 to the campaign via a digital charity box.

During October and November, customers at Adnams Cellar & Kitchen Stores were given the chance to round up their purchases and donate their change to Halesworth Community Nursing Care Fund (HCNCF).

The initiative, called ‘Pennies’, raised a fantastic total of £4775.99. The money will be ploughed into an ongoing campaign to raise £714,000 to build a new Information and Support Centre (ISC) for people with cancer and other life-limiting illnesses in north east Suffolk and south Norfolk.

The centre aims to bring a full range of holistic services closer to home, including benefits advice, wig-fitting, complementary therapies, help understanding a diagnosis, counselling and bereavement support.

Ted Edwards, ISC chairman, said: “We are incredibly grateful to Adnams for choosing our charity to benefit from the Pennies initiative. Its customers have shown tremendous generosity which has given our fundraising an incredible boost and taken us ever nearer our £714,000 target.

“We would like to thank everyone who has supported our campaign so far. We are now past the 60% mark and have raised just over £445,000, which means our vision of creating this valuable centre for our local community is now one step closer to becoming a reality.”

The scheme ran in all 12 Adnams stores, which are based in East Anglia and offer beer, wine and spirits as well as a selection of kitchenware and locally sourced food.

Adnams marketing director, Emma Hibbert, said: “The Pennies scheme has been a huge success in our stores and we are continually grateful to our generous customers for their support. HCNCF is an incredibly worthwhile charity, and we are proud that we have been able to lend them our support to help them achieve their fundraising goal.”

Pennies is administered by a national charity, called the Pennies Foundation, which has already raised well over £3.5m for good causes with its innovative digital charity box scheme.

Alison Hutchinson, CEO of Pennies, said: “At Pennies, we provide an affordable and hassle-free way to donate to charity. Adnams’ customers have proven time and again that small donations make a huge difference, and it’s wonderful they have had the chance to donate to another cause close to home.”

For more information about the ISC project, or to make a donation, visit www.halesworthhealth.org/information-and-support-centre

About Pennies

The Pennies Foundation, a registered charity, has created Pennies, the digital charity box. It works when people pay by card in-store, online and via smart devices.

Pennies makes giving to charity easy and affordable for all: customers can simply press ‘YES’ on the chip and PIN machine in-store, or click the ‘donate’ button online or on the smart device. The request is for micro-donations – literally a few pennies (1p-99p) – either by rounding up or topping up.

So far Pennies has received more than 15million consumer donations, raising £3.5m for charity.

For more information on Pennies please visit www.pennies.org.uk, follow @pennies_orguk on Twitter or ‘like’ http://www.facebook.com/Penniesorguk on Facebook.

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