3 ideas for pharmaceutical apps
Apps are all the rage nowadays, and a well-designed app can generate enormous amounts of income for your business. The pharmaceutical sector is no exception and provides fertile ground for app development. If your company is yet to experiment with apps, here are three of the most popular types to consider.
#1 Medication tracking
As one of the most popular types of medical applications, these are essential for people who take a lot of different drugs to manage complex conditions. Tracking apps do just that. In their most basic form, they allow patients to input how much medication they’ve taken and when and set alarms for the next dose. Many apps also have inbuilt alarms to remind someone if they’ve missed a dose and will alert patients to possible drug interactions.
More complex versions of the tracking app also ask for patient input. They allow patients to record how well their medicines are performing, whether there are any side effects and how each drug affects their condition. This type of information is obviously useful to physicians and pharmacists and makes it much easier to manage long-term health. Most medication apps charge a monthly subscription, and extremely high customer retention.
#2 Medical reference app
If you’ve worked in the pharmaceutical industry for a long time and amassed a lot of knowledge, then building a reference app is an excellent way to put that wisdom to good use. These apps are designed for people undergoing medical training. They’re used in hospitals to train doctors and nurses and universities and colleges. Medical textbooks and paper references are cumbersome, difficult to source, and quickly outdated. Apps are more than convenient. If medical knowledge changes, they can be updated and amended in the blink of an eye.
Of course, for one of these apps to be successful, you need to be an expert in your field and considered an authority on medical knowledge. Businesses must establish a presence online, so many support their app with blogs and medical articles. Building that presence isn’t always easy, which is why so many developers work with content marketing agencies like www.clickintelligence.co.uk. These use SEO techniques, engaging content, and adverts to boost your profile, giving you authority before you release the app and helping you to generate sales afterward.
#3 Sales app
Perhaps the simplest addition to the list, sales apps are nonetheless widely popular and extremely useful. They’re mainly used by pharma sales reps who sell new treatments to companies between business meetings. In the past, this required an enormous amount of information, including details on clinical trials, sales figures, pricing, and much more. Including all of that information in an app is hugely advantageous, saving time and paper.
Reps prefer sales apps because they help them to answer questions accurately and efficiently, without having to search through heaps of paper. Apps need to be accurate and customizable enough for reps to make ad hoc changes to tailor the experaince for the user.