Dragons Den contestant Rachel Lowe MBE, who went on to launch successful fashion and beauty line She Who Dares is launching two fragrances in Jarrold’s newly refurbished Beauty Hall on Saturday 30^th November 2013.

In 2009 Rachel Lowe, best known for Destination Board Games (which recently signed a contract for a Downton Abbey edition of the game, ready December 2013), was awarded an MBE from the Queen for her services to business.

Both fragrances ‘dalliance’ and ‘eminence’, which are exclusive to Jarrold in Norwich, aim to empower women and reflect the She Who Dares ethos of ‘never give up, nothing is impossible’.

Rachel will be in Jarrold between 10am and 1pm on 30^th November 2013. 800 goodie bags will be available to the first customers of the day.

Rachel Lowe MBE comments: “Norwich is a leading fashion and shopping city with a great sense of individual style and confidence. We’re delighted to be working with Jarrold and by bringing the She Who Dares range to Norwich, we’re appealing to those who like to manage their own style and create their own success.”

Fragrance ‘eminence’ (RRP £45 for 50ml) is a fresh floral scent opening with top notes of bergamont and pink peppercorn. At the heart sits a glamorous bouquet with rose, peony, forget me not and lily of the valley. Its base is seductive with sandlewood, soft musk and sensuous patchouli.

Fragrance ‘dalliance’ (RRP £45 for 50ml) is a deliciously feminine fragrance igniting the senses with a flirtatious mix of fruity and floral layers. Tropical white flower notes of jasmine, turberose and magnolia entwine with luscious ripe pears before resting on a sensual musky base.

To find out more about She Who Dares visit swdfashion.com, follow @SWDfashion on twitter or at facebook.com/SWDfashion.

 

Rachel Lowe

In 2009 Rachel Lowe, best known for Destination Board Games, was awarded an MBE from the Queen for her services to business.  This achievement ultimately inspired her brand that would celebrate remarkable women; She Who Dares.  The brand ethos: ‘Never give up, nothing is impossible’, is a symbolic statement for everything she has achieved.

Her idea is simple – she wants to see women being acknowledged for doing great things. Her dream is to see women wearing the She Who Dares iconic rose pendant and to know that someone has recognised those women for all the things they do. A She Who Dares gift says “I believe in you”.

Rachel is keen to work with businesses in the UK as giving back to the British economy is something she is particularly passionate about. Her fragrance is made here in ENGLAND, despite costing more than if she were to manufacture abroad.  Having her fragrance made in ENGLAND has also meant that she was able to be involved in the whole process, from meeting the people behind the scenes to being present on the production line when the first quantity of fragrance was produced.

 

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