How Can DJs Adapt Around The Changing Music Market?
DJs have been a staple of birthday parties, weddings, bar mitzvahs and almost every other type of celebratory event for many years, but advances in music technology and availability have made many individuals question if DJs are soon to become obsolete.
With bookings still high and mediums such as radio growing rapidly, it’s clear that DJs are here to stay.
The personal touch will always be important to hosts and guests alike, but DJs need to be proactive and adapt quickly to this ever-evolving market.
To help, here are some top tips on how you can ensure that you stay ahead of the latest developments and offer your clients the music experiences they expect.
Use Cutting-Edge Gear
Technology is one of the biggest disruptors of the music industry, so it’s crucial that you stay ahead and invest in the newest products and software solutions. Choose products that can be integrated easily into your existing DJ setup, so that you don’t have to buy all new equipment every time a new solution is released. If you’re just starting out as a DJ, then read this article on the DJ setup for beginners, so you can find out everything you need and learn about the latest technological advances that are helping DJs deliver magical music experiences.
Take Client Feedback On Board
Your clients are the best people to tell you what they want from you as a DJ, so make sure that you ask for constructive feedback and take it on board. You could ask for Facebook or Google reviews after every booking, or you could simply send an automatic message after every gig to find out what the host and guests thought. If you find that guests and potential clients are regularly asking for a particular service or solution which you currently don’t offer, then explore the options to see if you can add it to your offering.
Grow Your Online Following
Digital technology and social media are increasingly important in today’s world, with most consumers searching online for the products and services they want and need. Phone books, posters, cards in newsagents and other traditional forms of branding for DJs are becoming obsolete, so you need to grow your online presence if you want to stay competitive. Expand your social media followings and share samples of music, images and videos to entice customers and show them that you’re able to offer them the exceptional DJ services they want for their events.
Find New Revenue Streams
The growth in digital technology, combined with the travel restrictions that the Coronavirus pandemic has put in place, has led to a rise in online DJ services and live streams of sets. Even when venues reopen and events resume, there will remain a high demand for online DJ services to make individuals who can’t or don’t want to go out feel like they’re enjoying the nightlife from the comfort of their own homes. Explore the alternative ways that you can deliver your DJ sets to ensure that you stay relevant and deliver the modern music experiences your clients are looking for.
Check Out The Competition
An easy way to find out what your customers want and where they are able to get it is to check out your competition. Follow them online, just as you do musicians and DJ influencers, so that you can see the latest updates as they happen. You can then market your services to show that you offer more services that are better quality and value for money. Reviewing the engagement that your competitors enjoy with their clients will also give you an idea of what you are working against. Some competing DJs will be better at their jobs than others, so if you follow them online, you can find out which ones are worth watching and which aren’t in the same league.
Follow Influential DJs And Musicians
To ensure that you always have the music and technology that customers want, you should keep up to date with the news and insight from influential musicians and fellow DJs. Thankfully, social media has made it easier than ever to find the most influential DJs and musicians on the market so that you can follow them and get instant updates. By following their accounts, you’ll be able to find out when new music is released and see its popularity. You’ll also be able to view user reviews of the latest DJ equipment, technology and software, so you can make an informed decision before you add anything to your setup.
Ultimately, DJs are definitely not going anywhere, but anyone who isn’t adapting and meeting their clients’ changing needs will quickly get left behind. Use this article to find ways to adapt and ensure that you can continue doing what you love the most: playing the tunes that listeners enjoy.
