Love Light Norwich
Norwich Business Improvement District (BID) are proud to announce a new Light Festival which will be illuminating Norwich city centre over Valentine’s weekend (13 – 15 February 2020). Love Light is supported using public funding by Arts Council England.
Love Light Norwich is a bright new festival celebrating art and innovation in Norwich city centre during Valentine’s weekend, 2020. With the theme of love and belonging, the festival will include an illuminating trail of light and fire artworks, extraordinary installations, stunning performances and interventions which will transform the city centre into a captivating trail of discovery, accessible to all.
Generating pride across the city, the festival will attract visitors and residents and will showcase how mesmerizing the city can be at night when different partners collaborate for a shared creative vision.
This exciting project is the vision of Norwich BID and Stefan Gurney, Executive Director said, “We believe that arts and culture play a critical role in shaping and promoting Norwich nationally and internationally, as an exciting and welcoming destination for residents and visitors alike. As shopping habits and lifestyles are changing, the need to innovate has never been greater. This is why we’re investing to help create Love Light Norwich – a bright new festival to launch during Valentine’s Weekend 2020. The festival will enliven the city and will and kick start a vibrant year of events in Norwich”.
The project has seen key city centre organisations and partners working collaboratively together including Norwich City Council, Norfolk County Council, The Forum Trust and NUA.
Norwich BID have brought on cultural producer and public artist Alex Rinsler, known internationally for creating large-scale outdoor sculptures and spectacle. Communities and celebration are at the heart of Alex’s work; he launched the Lightpool Festival in Blackpool, awarded the Large Tourism Event award at the Lancashire Tourism Awards in 2017.
Alex said, “It’s fantastic that Love Light will launch in February, with support of public funding from Arts Council England. The Valentine’s weekend can be a time when people feel isolated, as well as in love. We want to create an event that will welcome everyone, and speak to Norwich’s unique heritage and unparalleled architectural richness”.
The artistic programme will be announced in October along with the launch of the Love Light website.
Story by Rachael Fretter [email protected]
About Norwich BID
Established in November 2012 the Norwich Business Improvement District (BID) is run for local businesses by local businesses. It is a simple and tried and tested way of increasing economic prosperity for companies of all sizes through collaboration. The BID covers a defined area of Norwich where businesses plan how to improve their trading environment, identifying additional projects and services that develop the city centre and trade. Investment in the BID area aims to enhance and promote the local environment for businesses, employees, customers.
2017 saw Norwich BID’s term renewed by the business community for a further 5 years, with a wider scope and its area of operation expanded to include more areas of the city including Riverside.
The overarching vision is to; Make a clear positive impact on the vitality of our city centre and the success of the businesses within it.
About Love Light
Love Light is a new family-friendly light festival, featuring free installations, projections and performance across the city centre at night during Valentine’s weekend, 13 – 15 February 2020.
Supporting Art for Arts Sake
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