active norfolk

Marketing for Your Sports Club or Organisation

Sports clubs/organisations are facing strong challenges in order to survive and grow in an increasingly competitive and demanding market. How to attract new members and retain the existing ones, become a hub of the community, grow sponsorship revenue, increase media coverage, benefit from new technology, introduce new revenue streams…

Whether you are a sports club, leisure club, sports facility, out of school club or holiday play scheme, marketing can help YOU.

Man with weights

Active Norfolk have developed a sports specific marketing toolkit which will provide you with advice and guidance on:

  • Writing your marketing and communications plan
  • Writing a press release to promote your club/publicise and event/promote a success story
  • Producing publications and leaflets
  • Publicity and promotion for your club/organisation
  • Planning and event and producing event material
  • Your brand
  • Dealing with the media
  • Plus much more!

The marketing toolkit is available now and is completely free of charge. To download your copy of the marketing toolkit visit www.activenorfolk.org/marketing or for a printed version email: [email protected] with your name and full postal address.

Marketing Clinics
Marketing Clinics are a new idea developed to support of the marketing toolkit. Do you require additional support with a specific marketing problem? Need to attract new members? Promote a sports festival? Attract commercial sponsorship?

Marketing clinics will be available in the near future. If you are interested in attending a marketing clinic please email Vicki Hall, our Marketing and Communications Officer, [email protected] and let her know where and when you would like these clinics held. If we receive enough interest, sessions will be planned and the details released shortly.

Marketing for Your Club and Writing for the Web Courses
These courses have been introduced as part of the new and improved club and coach development programme. They have been designed as a practical, interactive workshop to give you the skills and confidence needed to successfully promote your sports club/ organisation. Visit www.activenorfolk.org/courses for more details.

Active Norfolk
The Turner Road Centre, Turner Road, Norwich, NR2 4HB
Email: [email protected] | Tel: 01603 727885 | Fax: 01603 760448