Norfolk’s Top Attractions Launch 2008 Brochure Campaign up Nelson’s Monument

Norfolk Tourist Attractions’ Association (NTAA) has launched its 2008 brochure campaign from a lofty perch, Nelson’s Monument, Great Yarmouth. Some 500,000 NTAA brochures promoting the county’s top attractions will be distributed to more than 800 outlets throughout the East of England, and to the National Tourist Information Centres network.

left to right – Peter Williamson, Chairman Norfolk Tourist Attractions’ Association,
Paul Dickson, Norfolk Tourism and Faith Carpenter, Norfolk Nelson Museum,
at the top of Nelson’s Monument.

Nelson’s Monument, the Norfolk Naval Pillar, was built in 1819 to commemorate the death of Admiral Lord Horatio Nelson at the Battle of Trafalgar. It is older than its London ‘cousin’, which was built in the 1840s. The Yarmouth monument was fully restored for the 2005 bicentenary celebrations.

During 2008 Nelson’s Monument will be open for pre-booked tours. Due to the slim spiral staircase and very small viewing platform at the top, only two visitors at a time and their guide can climb the 217 steps. Their reward is breathtaking views of Great Yarmouth, the seascape and surrounding countryside – Norwich Cathedral can be seen on a clear day. Each visitor receives a certificate on his or her return to terra firma. Full details at

NTAA Chairman, Peter Williamson from Merrivale Model Village, Great Yarmouth said: “Norfolk has magnificent heritage attractions. In Yarmouth we have Nelson’s Monument, the Norfolk Nelson Museum and the award winning Time & Tide Museum, as well as our extensive medieval town walls. But there is much more to enjoy in the county. Visitors can also visit great historic houses like The National Trust’s Blickling and Felbrigg Halls, along with HM The Queen’s Sandringham House and Holkham Hall, home to the Earls of Leicester.”

“The NTAA brochure is a very important part of our members’ marketing mix,” added Mr Williamson. “It is an easy to use guide to Norfolk’s best attractions, but also includes full details of all the county’s Tourist Information Centres, a map of the main roads and our popular money off vouchers. It is complemented by our website, which was upgraded last year.”

The brochure highlights attractions accredited under the Visitor Attractions Quality Assurance Scheme and also contains money off vouchers worth more than £100. Copies of the NTAA brochure can be ordered via or

Founded in 1991 to represent the county’s tourist attractions, NTAA’s membership is booming with more than 85 members representing 130 sites in Norfolk and North Suffolk.

Norfolk Tourism Director, Crispian Emberson said: “Norfolk is Nelson’s county. Born at Burnham Thorpe, he went to school in Norwich and during his naval career made three visits to Great Yarmouth. As well as the Nelson connections, Norfolk has a fantastic variety of attractions, from historic houses and gardens, to theme parks, zoos and animal collections. NTAA’s brochure is a first class guide to the county’s top attractions and is a must for both visitors and residents.”

Merrivale Model Village, is set in an acre of floral landscaped gardens on the sea front in Great Yarmouth. During the main summer season the village comes alive after dark, street lamps glow and windows are lit, as houses and buildings are illuminated with stunning effect,

The Norfolk Nelson Museum’s collections, originally based on the Ben Burgess Memorabilia collection, are housed in a Grade II Listed Georgian merchants’ house on South Quay in Great Yarmouth. Special events this year include Friday, August 15, 10am to 5pm, Georgian Family Fun Day at Nelson’s Monument, Monday, September 29 at 7pm, talk by Martyn Downer ‘Nelson’s Purse: The story of Admiral Lord Nelson’s Lost Treasures’ and Sunday, October 19, 12 noon, Trafalgar Day Service at Nelson’s Monument.

Nelson’s Monument tour dates: Saturday, April 19, Sunday, April 20, Saturday, May 17, Sunday, May 18, Saturday, June 21, Sunday, June 22, Saturday, July 19, Sunday, July 20, Saturday, August 16, Sunday, August 17, Saturday, September 20 and Sunday, September 21. To book a tour see

Norfolk Tourism is the county’s established public and private industry partnership. Funded by its 45 partner organisations and EEDA, the partnership is designed to act as a forum for all Norfolk’s tourism businesses and local authorities
Tel 01603 222846