norwich at christmas

Norwich Business Improvement District (BID) and VisitNorwich have launched their Norwich at Christmas campaign. The campaign focuses on three elements: a new and dedicated micro-site:; the use of #myfestivefavourites to encourage people to share what they love most about the city at Christmas, and a fun competition to win your ‘festive face’ on Norwich Castle.

The new site is a hub of everything you need to know about Norwich at Christmas. Using #myfestivefavourites on Instagram and Twitter, the campaign also encourages people to post and share pictures of their favourite festive things about the city, be that a place, person or experience!

One of Norwich’s most iconic buildings, the Castle will once again be illuminated with seasonal 70ft projections forming a vivid centrepiece for the city during winter.

The Norwich at Christmas campaign launches with a seasonal competition looking for the best ‘festive face’.  The winner will see their portrait projected onto Norwich Castle on Christmas Day and will receive a luxury 2-night break in Norwich in 2019.

The most creative submissions will be projected onto the castle each evening in December until Christmas Eve. The daily montage will be some of the best, jolly ‘festive faces’ received.  Whether it’s portraits in Christmas jumpers, selfies in Santa hats, pooches as reindeer or a group of friends using seasonal props – the more fun the entries, the better.

Now in its third year, the Tunnel of Light returns to Hay Hill with its original illuminations and two new lighting sequences.   Experience a James Bondesque sequence featuring speeding colours firing through the 45-meters long tunnel and an illusion of cascading water with splashing waves rolling over the top.

Stefan Gurney, Executive Director, Norwich BID said: “There’s so much to see and do, that’s why we’ve created Norwich at Christmas. Norwich is a wonderful destination at Christmas with a host of amazing one-off seasonal events and spectacular Christmas illuminations including the Tunnel of Light. We’re looking forward to seeing the fun and seasonal entries into our ‘Festive Faces’ competition and would encourage everyone to grab their friends, family and work teams for a seasonal selfie. I’m sure people of all ages will enjoy seeing their portraits projected 70ft high on one of the city’s most iconic buildings, Norwich Castle.”



Digital channels:,
Social Media: Instagram: My_festive_favourites #myfestivefavourites, #cityofstories, #visitnorwich

Competition – how to enter
Upload your best festive picture to  between 5 November and 16 December. See your best festive face on Norwich Castle between 1st December – 24 December 2018.

Competition – details
Images will be shortlisted in each category 17 December by a panel. The shortlists will be published on for the public to then vote for the best picture in each category plus the one overall winner of the competition. Voting closes 20 December. There are three competition categories: Best Portrait | Best Group | Best Animal with an overall prize of Best Picture from all categories which will be projected on Norwich Castle on Christmas Day. The winner of each category wins a £100 shopping voucher to spend in Norwich. The top prize is a 2-night luxury stay for two adults in Norwich in 2019 including dinner, attractions passes, shopping vouchers, a guided walking tour of Norwich and a case of Woodforde’s award-winning local beer.

About Norwich BID

Established in November 2012 the Norwich Business Improvement District (BID) is run for local businesses by local businesses.  It is a simple and tried and tested way of increasing economic prosperity for companies of all sizes through collaboration.  The BID covers a defined area of Norwich where businesses plan how to improve their trading environment, identifying additional projects and services that develop the city centre and trade.  Investment in the BID area aims to enhance and promote the local environment for businesses, employees, customers.

The overarching vision is to; Make a clear positive impact on the vitality of our city centre and the businesses within it.

About VisitNorwich

VisitNorwich is the destination marketing organisation for the Norwich area and is the tourism destination marketing function of Norwich Business Improvement District (BID) – and

VisitNorwich is a membership organisation within Norwich BID and its activities are funded by members, public sector stakeholders, including Norwich City Council and directly by Norwich BID.

VisitNorwich’s sole focus is to promote and develop the destination and support its members through collaborative marketing, research, information and business advice.

Total value of tourism in Norwich is £751,665,375 (up 2.5% on 2016) including 12,278,200 trips (day and staying) – Destination Research: Economic Impact of Tourism report 2017.

In 2018 Norfolk/Norwich featured in The Guardian’s hotlist for Where to go on holiday in 2018 – the hotlist.

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