Using offline tools to promote your local business
The rise of technology has made the world smaller, and digital marketing is now the focus of the majority of businesses. Despite this, offline marketing still has much to offer in terms of promoting your business and attracting customers – particularly at a local level.
Simply browse a specialist online printer, such as helloprint.co.uk, and you’ll see the range of options that are available to you. So, what are the key offline marketing methods that your business should be focussing on to further establish local interest?
Banners are a highly effective marketing tool as they allow customers to identify your business from a distance. Making your business premises visible is an essential part of attracting passing trade, so it’s important that you make sure your banner is concisely designed. It needs to be eye-catching and tell a customer everything they need to know about your business at a glance. Banners can also be effectively used if you attend local shows or trade events, or if your business gets involved with sponsorship of local causes – anything to keep your brand front and centre.
Networking is still the backbone of all business, and you never know when the next opportunity is going to present itself. A business card offers you a small, lightweight, and concise point of contact between customers and other businesses. Make sure you always have some on your person, wherever you go, and begin to implement them in the way you do business. Place them into bags/packaging you give customers, give them out at local trade shows, and offer them whenever you have a meeting with a potential supplier or business contact.
A finely printed brochure is an ideal way for you to provide a concise overview to customers of your products and services. Make sure to include a broad cross-section of your most popular products, and distribute them with every purchase. It would also benefit your business to invest in a local direct mail drive – mail out your brochures to local residents so they know exactly who you are, what you can offer them, and where they can find you. Further drum up interest by including a brochure-specific money off coupon or buy one get one free offer.
This is just a brief snapshot of what offline marketing still has to offer local businesses, it’s worth your investment.