GoGoDragons! will soon be taking over the city centre and dragon hunters are encouraged to complete the trail digitally by downloading Norwich Business Improvement’s (BID) free Discover Norwich app.  

• Download on iOs
• Download on Android

With 84 dragons to find the app is an absolute must, guiding visitors around the city whilst giving a wealth of information including artists and sponsor’s details.

Enthusiastic dragon hunters who complete the trail and discover a special message will be entered into a special competition for the chance to win two return tickets from Norwich International Airport to any destination within the KLM network, with free parking at the airport for the duration of your trip.

Norwich BID are proud to be supporting Break and GoGoDragons! by sponsoring the trail map and two very unique dragons – Mr Wing by Susan Gunn and Norwich Twilight by Phil Daniels.

Stefan Gurney, Executive Director of Norwich BID said, “We are delighted to be part of this fun, interactive and exciting event which adds to the vibrancy of the city as a destination for visitors and locals. We encourage everyone to come along with family and friends and explore Norwich whilst trying to find all these wonderful and strikingly decorated dragons”.

“The Discover Norwich app is not only a great way to take part in the GoGoDragons! trail but is also a fantastic resource to stay up to date with all that’s happening in Norwich and an excellent way to find a variety of businesses within the city centre.”

Martin Green, GoGoDragons! Project Manager said, “GoGoDragons! is an interactive art trail, bringing people to all parts of Norwich. We wanted to embrace the technology to ensure the user experience on the trail was second to none. Working with Norwich BID and embracing ibeacon technology through their Discover Norwich app, we aim to bring the trail to direct to your phone. Every dragon can be found and brought to life with the Discover Norwich app and the GoGoDragons! trail.”

GoGoDragons! is a Wild in Art event brought to Norwich by Break charity.  The trail can be started at any location and runs from 21 June to 4 September.

The digital trail is compatible with smartphones using Bluetooth version 4.0 and above.

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Notes

Norwich Business Improvement District

Established in November 2012 the Norwich Business Improvement District (BID) is run for local businesses by local businesses.  It is a simple and tried and tested way of increasing economic prosperity for companies of all sizes through collaboration.  The BID covers a defined area of Norwich where businesses plan how to improve their trading environment, identifying additional projects and services that develop the city centre and trade.  Investment in the BID area aims to enhance and promote the local environment for businesses, employees, customers.

The overarching vision is to; Make a clear positive impact on the vitality of our city centre and the success of the businesses within it.

The Discover Norwich App is available free download on Android and iOS.  Aimed at visitors and those who live and work in and around the city, the app gives a wealth of information about Norwich, including an interactive map, event listings, and business listings by category etc.

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Break, changing young lives, supporting children, young people and families across East Anglia

• Young people in care and moving on
• Children and young people with disabilities
• Families in need of support
• Children at risk

We are a registered charity which has been providing a diverse range of specialist residential and community based services for vulnerable children, young people and families across East Anglia for over 40 years.

Our vision is to ensure children young people and families reach their full potential and shape their own futures in a safe and creative environment.

For all media enquiries for GoGoDragons! please contact Liz Richards, Senior Communications & Marketing Officer, email: [email protected], tel: 01603 670105, mobile: 07748 112709

www.break-charity.org

Registered Charity No. 286650

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Wild in Art is the UK’s leader in the development, management and production of spectacular, mass-appeal public art events which engage residents and tourists alike, through the creation of citywide trails of uniquely painted sculptures.

From Gromit sculptures in Bristol to crashes of rhinos in São Paulo and parades of elephants in Melbourne, Wild in Art events have animated cities and enthralled people the world over, raising over £5m for charity partners along the way.

Conservation and citizenship are at the heart of our education work which includes the provision of unique art education resources which engage and inspire young people and enhance learning across the curriculum.

In 2014, you can find Wild in Art events in Sydney, Aberdeen and Hamilton (South Lanarkshire) and London. www.wildinart.co.uk

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