An innovative tourism marketing campaign branding Suffolk as ‘curious’ was launched today in London.

‘The Curious County’ is a 14-week digital marketing campaign aimed at attracting visitors to Suffolk. The concept plays on the county’s quirkier places to discover in a bid to make new audiences take notice of Suffolk’s hidden gems and curious blend of experiences.

Suffolk characteristics being marketed as ‘curious’ include the UFO Trail at Rendlesham Forest, House in the Clouds in Thorpeness, the Victorian Stumpery at Ickworth House and The Nutshell in Bury St Edmunds, Britain’s smallest pub.

The launch was attended by more than 50 guests and dignitaries and was held at the Adnams store in Bloomsbury, which had been converted into the ‘Suffolk Embassy’ for the event. Suffolk Passports were issued to guests plus local dishes and drinks were served from Deben Oysters, Blythburgh Pork and Adnams beers from Southwold.

Amanda Bond from Visit Suffolk, the organisation behind the campaign comments: “Tourism marketing campaigns have a tendency to follow suit. The idea with The Curious County is to do something that’s never been done for Suffolk before and unlock potential new audiences through social media. Suffolk has a vast variety of places to discover from the distinctive heritage coastline to the beautiful countryside and villages.”

“Suffolk is intrinsically curious because it presents visitors with a unique journey, bespoke to their needs and interests. Our offering is so vast that we can cater for all; the discovery of this and the wonderful array of attractions, restaurants, accommodation providers, cafes, delis, shops, heritage sites and landscapes makes a visit so unique”.

The campaign is centred around a dynamic microsite – www.thecuriouscounty.com – and is split into seven themes; History and Heritage, Arts and Culture, Outdoors, Family, Coast, Indulge and Food and Drink.

The campaign is collaboratively sponsored* by leading Suffolk tourism businesses, organisations such as The National Trust and a wealth of ‘hidden’ gem attractions. The campaign is visually stimulating to create a burst of online interest.

Ben Gummer, MP for Ipswich comments: “Everyone should be curious about Suffolk – curious as to why it is England’s most beautiful, most delicious, most interesting, and finest county.”

Liz Cobbold, Head of Marketing at Adnams comments: “Tourism is vital to the economy in Suffolk – especially for our small towns and villages and their pubs which are welcoming to both locals and tourist visitors. This campaign is a very welcome opportunity to show a slightly different side to Suffolk- things that we as locals sometimes take for granted.  We are very excited that new visitors can come and have a taste of our county.”

To find out more about The Curious County visit www.thecuriouscounty.com or connect with the campaign on Twitter @CuriousCounty or Facebook.com/TheCuriousCounty.

 

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