Norwich Purple Flag accreditation

Norwich Business Improvement District (BID) is officially celebrating today after receiving the news that the city centre has, for the third year in a row, been awarded the prestigious Purple Flag accreditation for its evening and night-time economy (ENTE) – similar to the Blue Flag for beaches – which aims to raise the standard and broaden the appeal of town and city centres between the hours of 17:00 and 05:00.

Norwich has been recognised for providing a vibrant and diverse mix of dining, entertainment and culture while promoting the safety and wellbeing of visitors and local residents.

Martin Blackwell, Head of Operations, Norwich BID said, “We are delighted that, once again, Norwich has been recognised as a great place to come for your leisure and entertainment.  This is a significant part of our economy and the wider offer of a city.  The assessment by the national external body specifically recognised the fantastic partnership working across the city, between the authorities and the businesses, describing it as “outstanding”.  We are thrilled that the Assessor recognised our role saying, ‘The Business Improvement District (BID) is fully engaged with the Night Time Economy (NTE) and has considerable direct and indirect impact.’ It has been a real team effort to get this award and we look forward to continuing to deliver an amazing evening out for Norwich”.

Terry Lordan, Superintendent, Norwich Policing Command said, “I am delighted that the great city of Norwich has been awarded Purple Flag status, this highlights the high standards that have been set by local partners in ensuring a vibrant and safe city for people to visit. We will of course continue to look at best practice and improve on the high standard that we have set; the constabulary will continue to support and contribute towards these aims in any way that it can”.

Since 2007, the programme has awarded the Purple Flag status to over 70 towns and cities in the UK and Ireland. Purple Flag accredited towns and cities report a consistent increase in footfall and a decrease in crime within the ENTE.

The Purple Flag programme is managed by the Association of Town and City Management (ATCM) which works alongside – a partnership of key stakeholder groups backed by Government, police and businesses.

Sarah Walker Purple Flag Programme Manager at the ATCM said, “There are now over 70 towns and cities across the UK and Ireland who are proudly flying the Purple Flag after working hard to gain accreditation. The award is not just about safety, but also the vibrancy and diversity of the evening and night-time offer — this can only be achieved by people working together in a strong partnership to which we are seeing great examples of across the country”

Norwich BID will be presented with their accreditation certificates and flags at the Purple Flag Awards night taking place in Melton Mowbray on Thursday 14 November 2019.

Storyby: Rachael Fretter [email protected]  


About Norwich BID

Established in November 2012 the Norwich Business Improvement District (BID) is run for local businesses by local businesses.  It is a simple and tried and tested way of increasing economic prosperity for companies of all sizes through collaboration.  The BID covers a defined area of Norwich where businesses plan how to improve their trading environment, identifying additional projects and services that develop the city centre and trade.  Investment in the BID area aims to enhance and promote the local environment for businesses, employees, customers.

2017 saw Norwich BID’s term renewed by the business community for a further 5 years, with a wider scope and its area of operation expanded to include more areas of the city including Riverside.

The overarching vision is to; Make a clear positive impact on the vitality of our city centre and the success of the businesses within it.


About Purple Flag

The Purple Flag programme was developed following the Civic Trust’s “Night Vision” report in 2006, and is now managed by the Association of Town & City Management.

Purple Flag is:

An accreditation process similar to Green Flag Award for parks and Blue Flag for beaches. It leads to Purple Flag status for town centres that meet or surpass the standards of excellence in managing the evening and night-time economy.

A comprehensive set of standards, management processes and good practice examples designed to help transform town and city centres at night.

A research, training and development programme, to help towns and cities improve their evening and night-time economy.

A positive initiative that indicates an entertaining, diverse, safe and enjoyable night out.



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