Stokes Sauces takes on the big brands with launch of new ‘squeezy’ range

– The artisan producer has invested in a line of sauces in recyclable squeezy bottles –

– The Suffolk-based company is also launching a brand-new Reduced Sugar Ketchup –

Stokes Sauces, which is famous for its range of delicious artisan condiments, is launching a brand-new line of ‘squeezy’ family-friendly, recyclable bottles and introducing Reduced Sugar Ketchup to its award-winning range of sauces.

The quality condiment producer from Suffolk is taking on the big brands in the sector with its squeezy range and is releasing its famous Tomato Ketchup, Real Mayonnaise, Original Barbecue Sauce, Brown Sauce and brand-new Reduced Sugar Ketchup in the new format bottles.

stokes sauces

Stokes is renowned for its ‘real food’ sauces and its belief that its high quality, delicious condiments can truly enhance meals. The company prides itself on only using the best ingredients in its sauces, such as 200g of juicy, sun-ripened Italian Tomatoes for every 100g of Tomato Ketchup, or British free-range eggs and luxurious Greek extra virgin olive oil in its mayonnaise.

Stokes will use the same recipe in its squeezy bottles as it does in its iconic glass bottles and the whole range has been designed with ease-of-use and families in mind; the bespoke bottles have been made especially for Stokes and are easier to handle than those used by larger brands. It also demonstrates Stokes’ commitment to become a key player in the ketchup market.

Meanwhile, Stokes’ new Reduced Sugar Ketchup contains 30% less sugar than its traditional Tomato Ketchup, but with a higher percentage of tomatoes, it still has the same great taste as the original version. Just like the launch of the squeezy bottles, it has been introduced in response to consumer demand; according to insight specialist Streetbees, a third of ketchup consumers would be willing to pay more for low sugar ketchup*.

Founder and Managing Director of Stokes Sauces, Rick Sheepshanks, said: “An incredible 97% of all ketchup bought by consumers in the UK is sold in squeezy bottles and although people love our signature glass bottles, sometimes glass isn’t the most convenient, especially for families. I started making ketchup to encourage my young daughter to eat more vegetables and I wanted to make it easier for more families to enjoy our quality ketchup and sauces. With the new bottles you can squeeze out just the right amount, they seal easily, last longer and little hands can use them with far less mess.

“We know that we offer a higher quality and better tasting range of sauces than the big brands and we really want to take on these big names. Squeezy bottles dominate the sector and reduced sugar options are becoming more popular, so we’ve invested in these new products to enable us to chase a bigger share of the market.”

The new squeezy bottles are made from PET plastic which is 100% recyclable.

The range launches on Friday 10 May on Stokes’ website ( and will be available nationwide from 1 June from Ocado, Booths, independent retailers, delis and farm shops with an RRP of £3.45-£3.60.

Stokes Sauces makes sauces, mayonnaises, chutneys and jams, all of which are hand produced to carefully created and closely guarded recipes in their rural Suffolk “Saucery”. For more information on Stokes, visit

Stokes Sauces was founded in 2004 by Rick Sheepshanks when he was looking for a real food sauce that would encourage his daughter to eat more vegetables. Stokes is a food business born from the belief that food should be honest, simple and delicious. Stokes carefully creates unique recipes, using great quality real food ingredients for real food flavours. Its aim is to make the very best sauce available. Whether it be Tomato Ketchup, with 200g of Italian Tomatoes to every 100g of sauce or Stokes Real Mayonnaise, made with free range eggs and extra virgin olive oil, there really is no cutting corners.