The contest is open to families in Switzerland, France, Spain, Italy, Germany, Austria, Belgium and the United Kingdom – one family in each country will be awarded funding. The contest runs from June 1, 2010 until January 31, 2011.

To launch this project in the UK Victorinox is partnering with The House Of Fairy Tales, the innovative family arts and education project founded by artist Gavin Turk. Families will have the opportunity to find out more during its Travelling Art Circus Tour of UK festivals throughout the summer.

The House Of Fairy Tales’ Travelling Art Circus will be creating magical interactive experiences through theatre, story-telling, art and more at Glastonbury, Latitude, Port Eliot Festival and Camp Bestival.

At each festival, The House Of Fairy Tales will be searching on behalf of Victorinox for a ‘Family With An Edge’ and recruiting families to enter. Families with exciting ideas for unique projects designed to benefit their local community can access the entry form and terms at our corporate website, http://family.victorinox.com.

Families will also be invited to add Polaroid photographs and text to the Victorinox Family Album to create a playful document of the recruitment process.

Gavin Turk, Director of The House Of Fairy Tales comments; “At the House Of Fairy Tales we are always thinking of imaginative and creative ways to engage families with their community and the environment, so we are delighted to be part of the Victorinox visionary initiative to help fund exciting family projects with a conscience.”