Ecover and WWF are calling on the people of Waveney to raise vital funds for WWF’s work safeguarding our rivers, oceans, lakes and wetlands.
People, local communities, schools, organisations and sports groups are all being urged to organise their own Ecover Blue Mile event this summer.
To take part simply complete a mile on, or near, your favourite watery place in exchange for sponsorship from friends and family – and whether you swim or surf, kayak, stand up paddle, sail, walk or run is up to you! You can do your mile anywhere you want, whether it’s at your nearest river, sea, lido or pool. And the best thing is that everyone can get involved, no matter what your age or fitness!
Andrew Triggs-Hodge, our rowing gold medallist as part of the coxless fours, said “The Ecover Blue Mile is the perfect way for us to engage with our blue environment, from our oceans to our rivers and lakes. WWF does fantastic work safeguarding these habitats and protecting the species that depend on them. Through this event we can not only begin to appreciate the watery world around us, but also support WWF’s vital work through fundraising. And even better, it gives us the perfect excuse to get fit ahead this summer, and do something active with friends and family.”
Last year over 2,000 people took part in the Ecover Blue Mile, and this year we’re asking even more people to take part. All funds raised will go towards WWF’s freshwater and marine projects, supporting some of the most vulnerable wildlife, places and people – both here in the UK and around the world. Our blue environments are remarkable places, and without them, there would be no life on Earth – they provide us with water to drink and food to eat, and what’s more they’re home to an astounding array of fish, animal and plant life.
Visit www.thebluemile.org to register and download a fundraising pack.
notes
- The Ecover Blue Mile is an exciting event aiming to raise vital funds for WWF’s work to protect the world’s marine and freshwater environments. We ask the British public to cover one mile, either in or next to water, by organising an Ecover Blue Mile challenge. Last year over 2,100 people took part.
- Ecover is the official sponsor of the Ecover Blue Mile. Ecover has worked with WWF since 2007 to help raise awareness of the natural environment. With a solid environmental programme and global projects specifically aimed at water conservation, Ecover is committed to making sure its products have a minimum impact on our marine and freshwater environments.
- WWF-UK is the official charity partner of the Ecover Blue Mile.
About Ecover
Ecover has an answer for all your cleaning needs, with a great range of products, some of which carry the Good Housekeeping Institution logo*. The range cleans as well as – or better than – the UK’s leading conventional brands and uses Plant-astic for its bottles, which are 100% recyclable and made from sugarcane. Using sustainable, plant-based and mineral ingredients, Ecover has been recognised by the United Nations Environment Programme (UNEP) for our outstanding practical achievement for the protection and improvement of our environment.
*The products that carry the Good Housekeeping Institution logo are Washing Up Liquid, All Purpose Cleaner, Multi Action Spray, Concentrated Laundry Liquid – Non-Biological, Non-Bio Concentrated Washing Powder, ZERO Washing Up Liquid and ZERO Laundry Powder.
About WWF
WWF is one of the world’s largest independent conservation organisations, with more than five million supporters and a global network active in more than one hundred countries. We’re working to create solutions to the most serious environmental issues facing our planet, so that people and nature can thrive. Through our engagement with the public, businesses and government, we focus on safeguarding the natural world, tacking climate change and changing the way we live. Find out more about our work, past and present at www.wwf.org.uk
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