The call ties in with Colgate Oral Health Month, organised in co-operation with the British Dental Association.

Earlier this year their dental campaigns led to more people enquiring about visiting a dentist, and health professionals are keen to encourage even more.

Linda Hillman, Consultant in Dental Public Health at NHS Norfolk, said: “We have worked hard over the last five years to ensure there is sufficient good quality NHS dentistry locally.

“It is important for people to take care of their teeth and gums, and your local NHS dentist can advise on how best to do this. Any treatment that the dentist feels is needed is discussed, along with costs if they apply.”

She added: “It is important that parents and carers introduce their children to the dentist in the pre school years, so that they can be advised how to avoid dental problems in later life.

“I would also encourage people who haven’t been to a dentist for some time to make an appointment and get their teeth checked. Dentists are used to seeing people who are nervous. Too often we come across people who have suffered longstanding pain or discomfort, and then have needed to see a dentist out of hours.”

Jason Stokes, a Norwich dentist and Chairman of the Norfolk Local Dental Committee said: “We would urge parents to bring their children to a dentist as soon as teeth begin to show. If we can start children off with good oral care there is more chance they can keep their teeth healthy for life.”

There are standard charges payable for most NHS oral care. However it is free if, when the treatment starts, you are aged under 18, aged under 19 and in full-time education, pregnant, or a mother who’s given birth in the last 12 months, staying at an NHS hospital where your doctor is the hospital dentist, or receiving certain benefits.

To find an NHS dentist in your area:

• Call NHS Norfolk PALS on 0800 587 4132, lines are open from 9am to 4pm Monday to Friday. Or if you live in the Great Yarmouth and Waveney area call NHS GYW PALS on 01502 719501, lines open Monday to Friday 8am – 3.30pm.
• Search the local dental map on the NHS Norfolk website www.norfolk.nhs.uk
• Call NHS Direct on 0845 46 47 (24 hrs)
• Visit the NHS Choices website www.nhs.uk

To find out more about free NHS dental treatment and if you qualify call 0845 850 116, or read the leaflet Help With Health Costs which is available from Jobcentre Plus and NHS dentists, or online at www.nhsbsa.nhs.uk

Dental treatment charges are explained in the leaflet NHS Dental Services In England at: www.dh.gov.uk

For more information about dental treatment and tips on how to look after your teeth and gums, visit: www.norfolk.nhs.uk/your-nhs-dentist